Deirde Breakenridge's PR New Media, New Tools, New Audiences is an excellent antidote to these problems. She covers the gamut of new technologies from social networking, blogs, RSS, podcasts, wikis, and more. And she helps the reader to understand the right way to use these tools in an appropriate fashion. “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. In PR , Deirdre. User Review - Flag as inappropriate. I recently read PR for a Social Media class. Not being a PR person I still found the tools and strategies very interesting.
PR New Media, New Tools, New Audiences. PR is the convergence of Public Relations and the Internet with potential to change how communications professionals reach customers and online communities with social media strategies. PR is a combination of social media tools that are available to communications professionals for both large and small brands to use to reach influencers and consumer audiences directly. Social media is a direct-to-consumer approach that allows audiences to drive the communication in their communities. Get this from a library! PR new media, new tools, new audiences. [Deirdre Breakenridge] -- PR is a combination of social media tools that are available.
Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more. cept is driven by technology (the Web platform and social media . She is the author of PR New Media, New Tools, New Audiences. Available in National Library (Singapore). Author: Breakenridge, Deirdre., Length : xx, p. ;, Identifier: The NOOK Book (eBook) of the PR New Media, New Tools, New Audiences by Deirdre K. Breakenridge at Barnes & Noble.