By Taull on
Deirde Breakenridge's PR New Media, New Tools, New Audiences is an excellent antidote to these problems. She covers the gamut of new technologies from social networking, blogs, RSS, podcasts, wikis, and more. And she helps the reader to understand the right way to use these tools in an appropriate fashion. “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance.